For In Gold We Trust’s brand new sport line, we developed a campaign that centers around the importance of balance in one’s life. The campaign video features two men with different daily routines, inspiring viewers to seek equilibrium and prioritize personal well-being. With this campaign, the goal was to ignite a spark of inspiration in the audience, encouraging them to discover the beauty of a balanced life and to find joy in both work and personal pursuits.
Creative Agency: The Next Cartel
Production House:: The Next Cartel
Creative Direction: Felipe Santibañez
Film Direction: Felipe Druda
Creation & Film Script: Rodrigo Ferreira e Felipe Druda (@kactusfilm)
DOP + Camera op: Edi Ferreira
Camera Assistants: Gulcin Bekar & Tatiana Poplawski
Gaffers: Pedro Afonso Netto & Joan Carrasco
Photography: Nurri Garre
Art Direction: Diana Boier
Art Assistant: David Puente
Stylist: Uliana Redkina
Styling Assistant: Alina Shychkina
MUA: Paula Barjau
Executive Producer: Joachim Kuipers
Producer: Bart Bonnema
Production Assistant: Carles Pujadas
Film Editing: Felipe Druda
Collaborator: Aluzine Rental
Models: Iago Santibañez & Fu Kun
