A website optimized for conversion, designed and developed for one of the fastest-growing brands from the Netherlands. La Fam, THE unisex brand from Amsterdam, needed an online store that wasn’t only representing the unique, playful aesthetics of the brand. This time, it needed to convert its visitors from all over the world as well.
La Fam identity is based on self-expression and authenticity. Their garment design is influenced by the the solidarity and playfulness of Amsterdam – the city in which the brand was born.
We have developed La Fam Amsterdam’s new website based on Shopify, with CSS customizations to achieve a unique, extravagant look that suits the brand.
We designed an about page working as a traditional lottery scratchcard and created a custom category items in the drawn style of La Fam Amsterdam.
Creative Agency: The Next Cartel
Project Manager: Tim Warmolts
Design & Development: Anna Franques & Laura Riu