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PROJECT

Gisela – Nomads of the Future

  • Branding, Content

An immersive 360º experience, introducing Gisela to the virtual universe. We have developed an immersive 3D experience based on virtual reality technology. A digital showroom that displays Gisela’s AW22 collection, in a surrealistic, reproduced sales area.

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Gisela is known for its creative approach to crafting underwear, lingerie, and swimwear. Their team, which now exceeds 250 people, of passionate and detail-oriented creatives are dedicated to creating apparel that make women feel comfortable, attractive, and confident.
Our mission was to develop an experience that would work seamlessly on desktop but also on mobile, using the gyroscope for a realistic VR-Experience.
Gisela: ‘’These guys are fresh, cool, fashion, technology and art! We are already working with them on our next projects!”
CREDITS

Creative Agency: The Next Cartel
Production: The Next Cartel
Direction: Felipe Santibañez
COD & Edit: Matt Turzynski
Styling: Gisela Intimates
Make-up: Jorge Fortes
VR Development Manager: Tim Warmolts
VR Development: Aylin Değirmen
Talents: Zaira Di Vielma, Victoria Gray & Paola Lauth

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