Despite all the premises, London Fashion Week has staged an incredible cauldron of creativity, setting the next season’s must-have trends is undeniable.

Many showcasing brands have fiercely held the fort and perfectly represented that distinctive open-mindedness and vibrant experimentations characteristic of the London scene. For those Millennials that remember the 2k-o’clock-end-of-the-world fear, the infamous Aguilera trousers, or the daily denim abuse… This LFW was all about your (and our) nostalgia

Is it a toy? Is it a bag? Or what?
The past menswear fashion season has seen the rise of playful bags, recalling childhood memories through Kidult aesthetics.
If THIS IS (NOT JUST) A BAG, then what is it?
The last CoolHunting episode will bring you behind the trend, revealing the cultural forces that have led the childhood nostalgia back on the catwalks