Embracing Extraordinary Synergy: Humans and AI Collaborating for a Creative Revolution

The creative industry is witnessing a growing convergence of human expertise and AI, forging a newfound synergy. The use of AI has been criticised for possibly inhibiting human creativity and originality, its lack of emotional intelligence, and the associated ethical concerns. In this insight, we would like to focus on the merits of this new development for its use as a tool in collaboration with humans.