There is no doubt that with time, Japan has had an increasingly influential role in Western fashion, particularly when turning our heads to the streetwear scene. Despite Milan, Paris, London, and New York being hailed as the fashion capitals and the places to be, we often overlook the fact that these are merely the ones we might hear about the most, simply and purely because of their geographical location. There is still a whole half of the world, whose eyes look elsewhere when searching for the fashion mecca. You see, as you head east, fashionistas turn to Tokyo. […]

Hundreds of people raced through the streets of Soho to get their hands on the latest drop from Corteiz, and this isn’t the first time for the brand, as they have seen this before. One may wonder, “why this much hype?”. There is actually a fundamental reason for the Corteiz’s success: the RTW (rulestheworld) movement and its founder Clint. And we’re about to tell you why. […]

One of our favourites CRUÈL, opened its doors to its showroom past Saturday. They’re trying out something new called “The Personal Shopping Experience.” It allows shoppers to browse through their collections online, as well as physically with them. This way, they can transport the Cruèlest experience anytime and anywhere. […]

For what seemed like decades, there was like this non-spoken agreement among modern society that crocs were just about the most hideous thing you could possibly put on your feet. We remember a time where you would only see crocs on like, nurses, and unfortunate 5-year-olds with tired parents. They were Sunday chores dad shoes at best. So why on earth are they so popular now? Not only are these divisive shoes acceptable nowadays, they are even considered… cool? […]