Justaddsugar – NFT Drop
Not just an NFT jacket, it embodies Justaddsugar’s persona
Justaddsugar celebrated its three year anniversary by partnering up with The Next Cartel to create an NFT jacket for their employees. This jacket symbolizes the rainy weather in Hamburg, the place where their roots are. It aims to create a sense of belonging, support, acceptance, and identification. It is not just an NFT jacket, it embodies Justaddsugar’s persona, as can be seen by the falling sugar grains on the jacket, combining the sugar and the rainy atmosphere of Hamburg.
Digital Fashion Design: Cornel Doornebosch
Creative Direction: Felipe Santibañez