Sneakerheads Alert: the Design Museum is celebrating you!

March 8, 2021
Written By:
Written By:
March 8, 2021



Source: Design Museum/By Rachel Dray



From retro to the latest trends in sneakers. Finally ‘sneakerheads’ have an exhibition to call their own.



Set your agenda: in May, the Design Museum in London is gathering all of the most wanted sneakers gems in an exclusive exhibition. Sneakers Unboxed: Studio to Street wants to tell the story behind the design process of the main sneakers and visitors will get a chance to see the OGs from a safe distance.


Source: Design Museum



From trainers originally designed for specific athletic activities like the Converse Chuck Taylor All Star, the Puma Disc, and Nike Alpha fly Next%, discover how sneakers such as the Reebok Instapump Fury, the Vans Half Cab and the Asics Gel Lyte III have become cultural symbols of our times.



Take a journey through the design process behind some of the most technically inventive shoes of today with the Adidas FutureCraft.Strung shoe-making robot designed by Kram/Weisshaar, Satoshi, a brand using blockchain certification and the world’s first biologically active shoes developed by MIT Design Lab and Biorealize for Puma.



Then delve into the lucrative resale market that is currently valued at $6 billion in data visualisations from Stock X, before reliving the streetwear staple's high-fashion reinvention including sneakers by Balenciaga, Comme des Garçons and Y3 and runway looks from A-COLD-WALL* and Craig Green.



Uncover the icons and collaborations that have shaped the sneaker scene over the years from Michael Jordan and Run-DMC to Kanye West, experience visuals and graphic work from Jamel Shabazz, Grace Ladoja, Simon Wheatley and Reuben Dangoor, and meet the designers working to make the industry more sustainable, Stella McCartney, Helen Kirkum and Alex Taylor.



Source: Design Museum 


Early bird tickets are from 12 GBP and you can get them here.


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