80’s fashionistas, hope you’re ready for another new brand that will have you wanting to spend your next pay check, because 93 SIERRA/CROSSES just released new pieces for its new collection called ‘2ND’.
The brand started off with a different name back in 2016, Jon Kemuri. It was an individual project for Oliver Iglesias, to translate his imagery into a physical product. At some point, the values that the name conveyed were no longer aligned with the axial ideas of the ongoing project, so he changed the name in to 93 SIERRA/CROSSES. Oliver is still, to this day, running this brand by himself, trying to push the limits of urban fashion in Spain.
The brand is Spanish, from Asturias to be precise. The pieces revise canonical patterns of streetwear, but aren’t confined to their reproduction. This means, they propose new iterations aiming to update silhouettes. Using the best materials they can get their hands on, and every single piece of clothing receives individual attention to assure the quality and durability of the garments. All made in Spain.
After releasing his first collection, also with the name ‘1ST’, he just released his second collection, logically following along and calling it ‘2ND’.
Wide patterns are at the basis of the whole collection. Retro looks such as baseball caps with a vintage fit, crocodile-skin belts or printed shirts incorporating a thousand and one motifs are to be found. But, he also expanded the brand and took a big step by collaborating with romu.alda to design caps and sample eyewear to create sunglasses for ‘2ND’.
As any clothing designer knows and Oliver also confirmed, the creative process is always chaotic. But the inspiration for this collection comes from his own neighborhood, a place where many designers gather ideas and inspiration. It’s an area where loads of style converge, and you see all different classes mix together. For the pieces he created, you can see a combination of working-class and the business aesthetics.