We have found ourselves completely and utterly enraptured by the following 57 seconds ever since we came across the video. We’d go as far as to call it a visual experience in fact! The production directed by Marco Prestini and produced by DIVISION consists of an ad for Biotherm’s Blue Retinol Serum.
If only all marketing actions were as beautiful as this one we would be surrounded by ethereal content everywhere we’d turn our heads. What we’re particularly stricken by is how the film manages to give a sense of timelessness and momentous energy of something greater than life going on, while still perfectly highlighting the product’s protagonist role. 57 seconds that combine fashion, technology, and a touch of sci-fi vibes that had us sold. Marketing at its best. The perfect example of how investment pays off when it comes to marketing.