“Keep Breathing” is a film campaign for the vegan sneaker brand SAYE. The film highlights the challenges that young people face in today’s fast-paced society and encourages them to stay present and mindful. By focusing on the importance of being conscious and present, the film encourages viewers to make positive choices and live with purpose.
SAYE is a leading sneaker company in Europe that was founded in Barcelona in 2018 through a successful Kickstarter campaign. The company is known for offering trendy vegan leather and recycled materials as an alternative to traditional footwear.
Creative Agency: The Next Cartel
Concept: Leya Blackbird
Art Direction & Styling: Felipe Santibañez
DOP: Andre Ramiro
Music: Gareth Kirby
Voice over rec and Sound Engineer: Pol Fontanals